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Tips to promote mobile apps through digital channels
Making a mobile app is not the final step to reach a wide mobile audience. In fact your amazing app can be discovered only by a few friends if you do not push it in the market – or better, in the...
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Changes on the Google Display Network: “Other Interest” category will be...
The “google display network” (GDN) (formerly referred to as the “content network”) shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense and...
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Discrepancy between conversions on Google Analytics and Facebook advertising...
A digital customer journey: which channel will get (most of) the credit for a conversion? (Image credit: DigitSix.com) Have you ever encountered a discrepancy between Google Analytics performance...
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Top engagement drivers: how to get viral on Facebook
Facebook Page Insights, among other things, help to identify what is the most engaging content for your audience. Some content gets viral, whilst other doesn’t get noticed at all. Every content is a...
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Google Adwords hint: add a free advertising space on Youtube videos through...
You have a Google Adwords account and you have linked it to a #youtube account. Why don’t exploit the opportunity to get free Call-to-Action overlay link placed on your #video(s)? If you have an...
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Upload campaign cost data into Google Analytics: a new free tool available
Importing click and cost data for non-Google search engines and campaigns into #Google Analytics allows to compare performance data for Google and non-Google campaigns. OWOX, a Google Analytics...
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Customer Email list on Adwords: social is getting closer to search
New powerful targeting opportunity available in Google Adwords. Customer Emails List (aka digital stalking) allows digital marketers to show ads on Google Search, Display Network, Gmail (new format...
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Key Elements of a Digital Marketing Agency Proposal
What elements a client expect to see in a #digital marketing agency proposal for a campaign aimed at promoting a certain product? Find out the essential elements here. You will get a better idea about...
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Facebook Professional Services, the next big thing for Local Search?
Facebook Professional Services is a new feature – still unannounced – that can be the next big thing for #local search in 2016. With this move #Facebook is entering as a direct competitor of platforms...
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Twitter is going to broaden its ads audience
Twitter is going to broaden its ads audience. One of the reasons why #Twitter has been often rejected as an advertising channel (sometimes also in our organisation) is that reach is limited to users...
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How to re-target LinkedIn users through other channels
Ok, this method might break some rule, but it can be an effective solution for specific goals, like a very focussed lead generation campaign. Let’s imagine that your goal is to reach outside LinkedIn,...
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Facebook to discard Conversion Tracking Pixel in the second half of 2016
All digital advertisers that are currently using Facebook Conversion Tracking pixels have to move to Facebook Pixel by the second half of 2016. Facebook pixel is a better solution for both building...
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Facebook Livemap: visualizing globalization through user-generated TV
Facebook keeps on packaging user-generated content to offer new product and create new potential advertising spaces. This time the news is called Facebook Livemap. No big announcements before...
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Content Marketing Trends in 2017: infographic
An interesting infographic by Jomer Gregorio, CEO at CJG Digital Marketing, listing some of the Content Marketing trends to watch out for in 2017. In his work, Jomer summarizes predictions about the...
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SEO: 8 top ranking factors for Google in 2017 [infographic]
The Google algorithm keeps on changing regularly, making life harder and harder for SEO experts. Some people assume that SEO is dead, but in fact SEO is alive more than ever. Simply, the old way of...
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esistenza
Che vuoi che mi ricordi chi ero io dieci o vent’anni fa. Era impossibile determinare chi fossi allora, immaginiamolo adesso. Impossibile. Perché si cambia ogni giorno. Ogni giorno si è una persona...
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auguri
Godetevi il Solstizio d’Inverno e scusate per non aver risposto ai messaggi copiati/incollati che desiderano sciocchezze, come al solito. Desidero profondamente che tutti voi cominciate a pensare...
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wishes
Enjoy the Winter Solstice and sorry for not replying to copied/pasted messages wishing nonsense, as usual. I deeply wish all of you to start thinking rather than believing. Questioning and dismantling...
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simulazione
La realtà è una simulazione della sua simulazione. Quello che si crede di aver semplificato, si può dividere in tante piccole parti, ancora utili a qualcosa, o no, generando nuovamente una situazione...
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divisioni
Dividere per controllare nel lungo termine è deleterio. Garantire il potere dividendo la massa sottomessa indebolisce il senso di appartenenza della stessa, poiché, data la caoticità dei presupposti,...
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